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Download Just Do It: The Nike Spirit in the Corporate World ePub

by Donald Katz

Download Just Do It: The Nike Spirit in the Corporate World ePub
  • ISBN 0679432752
  • ISBN13 978-0679432753
  • Language English
  • Author Donald Katz
  • Publisher Random House; 1st edition (May 24, 1994)
  • Pages 336
  • Formats rtf lrf lrf lit
  • Category Business
  • Subcategory Biography and History
  • Size ePub 1348 kb
  • Size Fb2 1173 kb
  • Rating: 4.5
  • Votes: 227

The author of Home Fires presents a whimsical look at the Nike Corporation, its goals, business operations, image, influence, and global implications. 40,000 first printing. Tour.

Bookcased by Air Jordan's entry and retire, Katz in good prose that flows well style relates how a middle-distance runner and his coach and eventually some Japanese shoes turned into the giant Swoosh Just Do It corporate wonder.

Bookcased by Air Jordan's entry and retire, Katz in good prose that flows well style relates how a middle-distance runner and his coach and eventually some Japanese shoes turned into the giant Swoosh Just Do It corporate wonder. For those of us from this time in our history, one distinctly remembers the embodiment of that spirit, Prefontaine.

Now, in Just Do It, Katz has penetrated the company of the future, a dream machine that seeks nothing less than to define culture through the power of sports.

Donald Katz (born January 30, 1952) is the founder and CEO of Audible, Inc. Founded in 1995 and headquartered in Newark, NJ. since 2007, Audible. Just Do It: The Nike Spirit in the Corporate World. ISBN 978-1-55850-479-0. Audible also commercialized the first portable digital audio player in 1997, four years before the introduction of the iPod.

Just started reading this book out has been very informative so far on the inside track of the sneaker business. One person found this helpful. Bookcased by Air Jordan's entry and retire, Katz in good prose that flows well style relates how a middle-distance runner and his coach and eventually some Japanese shoes turned into the giant Swoosh Just Do It corporate wonder.

Before founding Audible, Donald was journalist for 20 years and "Just Do It" is one of his business books.

Read this book! Unfortunately named 'Just do It' (and sounding like a company shill piece in the process) . Whenever the subject is Knight, you cannot put the book down. He is a truly remarkable individual

Read this book! Unfortunately named 'Just do It' (and sounding like a company shill piece in the process), this is actually a fascinating look at Nike and its founder, Phil Knight. He is a truly remarkable individual

Portions of this work were originally published in Sports illustrated"-T.

Portions of this work were originally published in Sports illustrated"-T. Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.

In Just Do It, award-winning author Donald Katz shows how Nike created the spectacular imagery and marketing campaigns that made Jordan, Barkley, and Bo Jackson international icons.

In Just Do It, award-winning author Donald Katz shows how Nike created the spectacular imagery and marketing campaigns that made Jordan, Barkley, and Bo Jackson international icons

An engrossing and illuminating appreciation of a distinctive corporate culture.

An engrossing and illuminating appreciation of a distinctive corporate culture.

Now, in Just Do It, Katz has penetrated the company of the future, a dream machine that seeks thing less than to define culture through the power of sports.

Talk about Just Do It: The Nike Spirit in the Corporate World


Blackredeemer
Used in conjunction with Strasser and Becklund's much more meticulous and detailed 'Swoosh' and such volumes as Geoff Hollister's 'Out of Nowhere', this is useful for a sense of balance and perspective. On its own, it falls short of the kind of detail one expects from a corporate history.
Wire
Let me start this review being a little critic; it is a great book if you're open to understand how this industry works...but to be honest here we're missing the critic and internal discussion parts. It is the story of an entrepeneur and how he built his dream.
DABY
Awesome book with a lot of inspiring and insightful content.
Snowskin
Just started reading this book out has been very informative so far on the inside track of the sneaker business.
Gelgen
always intrested in nike as well as big snekaker head although a lil outdated book, still very intresting and many good points
Unde
I found this early 90's insider's view of Nike to be well writen, interesting and overly informative. Too bad it's out of print now! I bought 10 copies to pass around my work for managers and exec's to read.
Kigabar
I was very disappointed by this book. What I expected was a thrilling and informative history on one of the most iconic brands in recent American history. Instead, I got a choppy story that I felt fell very short of what I expected.

To give the benefit of the doubt, it could be that since this book was written 15 years ago, I expected more. While so much has happened at Nike since then and so many more athletes had come onto the scene since Michael Jordan, it could be the what I need is a more recent history and profile in order to be satisfied. Therefore, if anything, I urge the author to write a sequel or follow up book on the events at Nike in the past 15 years.

Nevertheless, I still feel that the flow of the book could have been better. Each chapter starts at a certain point in history and then gives flashbacks or observations of the history of the company. I personally do not like that style of writing.

Overall, this book is fair at best. I only recommend skimming it if you have some extra time.
After reading this fascinating account, I am somewhat dumbfounded by some reviewers who didn't find any real corporate insights here. There are plenty, especially the spirit of the place, which one quickly realizes is the heart and soul.
Bookcased by Air Jordan's entry and retire, Katz in good prose that flows well style relates how a middle-distance runner and his coach and eventually some Japanese shoes turned into the giant Swoosh Just Do It corporate wonder. For those of us from this time in our history, one distinctly remembers the embodiment of that spirit, Prefontaine.
You see the dominant style of the venture comes from the playing fields, and many customers for it shoes can feel it, and so they buy it. Others are caught up in its powerful draft, not understanding at all the athletic side. Knight does, and he and his company relished it and grew it. Amazing. I remember setting right next to a mother and her teenage son, both of us guys trying on cross-training shoes. Me, non-Nike, and this young kid insisted he would only wear Air Jordan. The salesman said they didn't have any in that style in his small foot size, the smallest size 2-3 sizes too big. The salesman said it would be harmful to his feet to wear them, but the kid was incensed to have them on. And mom gave in. Stunned, I was. Then to hear about what kids would do to have these shoes.
I relate to all of this as one who never really cared personally for those who stood for the Swoosh ala McEnroe, but respected very much their talent and drive. That's my response to their history and this fascinating chronicle of it: I don't really care personally for what they were about, but have great respect for their drive and talent. You have to give it to them.
They ran the great race, up those trudging hills, and through those barriers that all distance runners have to run through. That great cover photo says it well, does it not!