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by Ralph S Foster,William I Sauser,Donald Self

Download Marketing University Outreach Programs ePub
  • ISBN 1560246103
  • ISBN13 978-1560246107
  • Language English
  • Author Ralph S Foster,William I Sauser,Donald Self
  • Publisher Routledge; 1 edition (March 3, 1995)
  • Pages 292
  • Formats lrf lit doc txt
  • Category Business
  • Subcategory Economics
  • Size ePub 1224 kb
  • Size Fb2 1189 kb
  • Rating: 4.6
  • Votes: 737

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programsThis book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

Discover the successful marketing strategies of programs which have extended the resources of a university to its community

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.

Marketing University Outreach Programs book.

by Ralph S Foster Author · William I Sauser Author. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public

by Ralph S Foster Author · William I Sauser Author. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.

Jr. MS Ralph S. Foster. PhD William I. Sauser. Jr. Marketing and University Outreach: Article. It also would appear natural for hospitals to play a leadership role in the important development of this new product category in health care marketing

Related books: Marketing University Outreach Programs by Ralph S Foster, William I. .

Related books: Marketing University Outreach Programs by Ralph S Foster, William I Sauser Donald Self. newSpecify the genre of the book on their own. Author: Ralph S Foster, William I Sauser Donald Self. Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand marketing as a process which is very similar to familiar models of educational program design and delivery used in university extension.

Marketing University Outreach Programs. By: Ralph S Foster; William I Sauser; Donald Self. There are a few important things to keep in mind when returning an eBook you purchased from the VitalSource Store

Marketing University Outreach Programs. Publisher: Routledge. Print ISBN: 9781560246107, 1560246103. There are a few important things to keep in mind when returning an eBook you purchased from the VitalSource Store: You have 14 calendar days to return an item from the date you purchased it. You have not viewed or printed, in total, more than twenty percent (20%) of the VitalSource eTextbook. You have not previously returned the same eBook from a prior purchase. ByRalph S Foster, William I Sauser, Donald Self

Marketing University Outreach Programs. ByRalph S Foster, William I Sauser, Donald Self. First Published 1994. Throughout this volume, we have promoted a systems approach to marketing university outreach programs by taking a rather extensive look at both the process, its component elements, and total. across the university can create a powerful distribution channel for extending educational programs. Ben May, Vice President of Host Communications, In. follows with a discussion of national networks supporting distance learning thrusts.

Marketing and University Outreach. Program Delivery:: From Face-to-Face to Distance Learning. Ralph Foster, William I. Sauser, Donald R. Self. William I. Sauser, Jr. Foster, Donald R.

Ralph David Foster (April 25, 1893 – August 11, 1984), was an American broadcasting executive and philanthropist who created the framework for Springfield, Missouri to challenge Nashville.

His KWTO was a stepping-stone for many top country artists; and with his music businesses, led to creation of Ozark Jubilee, the first .

Discover the successful marketing strategies of programs which have extended the resources of a university to its community.