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Download Public Relations for Hospitality Managers: Communicating for Greater Profits ePub

by Melvin Sandler,Albert E. Kudrle

Download Public Relations for Hospitality Managers: Communicating for Greater Profits ePub
  • ISBN 0471039772
  • ISBN13 978-0471039778
  • Language English
  • Author Melvin Sandler,Albert E. Kudrle
  • Publisher Wiley; 1 edition (July 6, 1995)
  • Pages 264
  • Formats lrf lrf txt rtf
  • Category Business
  • Subcategory Industries
  • Size ePub 1742 kb
  • Size Fb2 1377 kb
  • Rating: 4.8
  • Votes: 748

The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.

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xvi, 239 pages ; 24 cm. "In Public Relations for Hospitality Managers, busy restaurant and hotel operators will find the ideal guide for planning and implementing their own public relations programs. The only book of its kind written specifically for the hospitality industry, this guide shows you proven, professional techniques for building a positive image of your business, communicating effectively with media people, using public relations as a marketing tool, and turning problem situations into opportunities.

Kudrle, Albert E. Publication, Distribution, et. New York Includes bibliographical references (p. 231-233) and index. Personal Name: Sandler, Mel.

Public Relations for Hospitality Managers : Communicating for Greater Profits. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry. Select Format: Hardcover. ISBN13:9780471039778. Release Date:July 1995.

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The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling.

This is a group where people: -Have a passion for Hospitality.

Relations between governments and non-profits are also considered, both generally and with a particular .

Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Communicating Causes is an incredibly useful book for those wishing to gain a deeper understanding of the ‘why’ as well as the ‘how’ of strategic communications in the Non-Profit sector. It balances the theory behind the strategy with practical advice and case studies, addressing the major issues facing communications professionals in the current Non-Profit environment.