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Download Hospitality Travel Marketing ePub

by Alastair M. Morrison

Download Hospitality  Travel Marketing ePub
  • ISBN 0766816052
  • ISBN13 978-0766816053
  • Language English
  • Author Alastair M. Morrison
  • Publisher Cengage Learning; 3 edition (July 20, 2001)
  • Pages 608
  • Formats lrf lit docx mobi
  • Category Business
  • Subcategory Job Hunting and Careers
  • Size ePub 1265 kb
  • Size Fb2 1767 kb
  • Rating: 4.9
  • Votes: 978

For students in two and four-year programs who are seeking careers in hospitality, and travel and tourism industry, this edition of Hospitality and Travel Marketing covers the subject areas for these core courses and more! Emphasis is placed on the relationship between marketing and the tourism industry and how a broader marketing perspective is needed through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage students in understanding all aspects of marketing, some of the topics covered include research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with objectives, review questions, references, web links, and instructor support tools, this book presents a common sense approach to the principles of Hospitality and Travel Marketing

Hospitality and travel marketing. by. Morrison, Alastair M. Publication date. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques

Hospitality and travel marketing. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques.

Ships from and sold by bestext2002. Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA and the CEO of Belle Tourism International Consulting (Shanghai), Ltd. (BTI). In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry.

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Hospitality and Travel Marketing (Travel and Tourism). Alastair M. Morrison.

Hospitality & Travel Marketing book. For students in two and four-year programs who are seeking.

The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques

The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques.

Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA and the CEO of Belle Tourism International Consulting.

Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA and the CEO of Belle Tourism International Consulting (Shanghai), Ltd. Most recently he has provided marketing and development advice in over 30 different countries.

Alastair M. Comprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step instructions for developing, implementing and evaluating a hospitality industry marketing plan to achieve organizational goals. Updated information includes many current and specific industry examples that reinforce learning and understanding through recognizable case studies. An 8-page, full-color insert shows actual display ads created as part of industry marketing efforts.

Talk about Hospitality Travel Marketing


allegro
book is ok but there is some water damage that needs to be noted since it is a rental.
Arador
Purchased for college courses. Very informative and helpful for classes.
Gholbirdred
Served its purpose.
Oghmaghma
Completly dirty and it looks disgusting!
Manona
As advertised thanks!!
Zovaithug
Snore
Adrierdin
The book is perfect, no markings, no rips. The book is in very good shape
The book came on time and it is still in very good condition for a used book.