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Download Internet Strategies: A Corporate Guide to Exploiting the Internet (MacMillan Business) ePub

by D. Stroud

Download Internet Strategies: A Corporate Guide to Exploiting the Internet (MacMillan Business) ePub
  • ISBN 0333698517
  • ISBN13 978-0333698518
  • Language English
  • Author D. Stroud
  • Publisher Palgrave Macmillan; 1998 edition (June 19, 1998)
  • Pages 310
  • Formats azw mobi doc rtf
  • Category Business
  • Subcategory Management and Leadership
  • Size ePub 1891 kb
  • Size Fb2 1359 kb
  • Rating: 4.1
  • Votes: 886

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

DICK STROUD is a business consultant specialising in advising companies on their Internet activities. As a 52 year old who has not done academic study for 16 years, I have found that this book places the Internet and its application to marketing in a most pragmatic role.

DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School. As part of the course I have read many text and information contained in relevant URL's.

In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses. Show all. About the authors.

Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Internet Strategies: A Corporate Guide to Exploiting . In this book, Dick Stroud looks at the business implications of the internet at a strategic level

Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Internet Strategies: A Corporate Guide to Exploiting the Internet" для чтения в офлайн-режиме. In this book, Dick Stroud looks at the business implications of the internet at a strategic level.

Internet Strategies : A Corporate Guide to Exploiting the Internet.

Internet Strategies : A Corporate Guide to Exploiting the Internet.

Home Browse Books Book details, Internet Strategies: A Corporate Guide t. .This is the only book to take a truly strategic approach to using the Internet in business

Home Browse Books Book details, Internet Strategies: A Corporate Guide t.Internet Strategies: A Corporate Guide to Exploiting the Internet. This is the only book to take a truly strategic approach to using the Internet in business. It examines the impact of the Internet business throughout the organisation and shows how companies can exploit the Internet for their advantage. Over 14 million journal, magazine, and newspaper articles.

Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. 1. Beyond the Spanish State: Central Government, Domestic Actors and the EU. Rachel Jones (auth.

Internet strategies: A corporate guide to exploiting the Internet. Annual financials of online companies. The electronic b: From the silk road to the e-road Booth, A. Making the Internet work for your business. Designing Web Usability : The Practice of Simplicity. Bloor, R. The electronic b: From the silk road to the e-road. Nicholas Brealey Publishing, London, 2000. Booth, A. Allen & Unwin, Victoria, Australia, 1999

Stroud, D. 1998), Internet Strategies: A Corporate Guide to Exploiting the Internet, Macmillan Business, London.

Stroud, D. Toyne, S. 2000), & on-line wherever you go'', Money On the Net, Sunday Times, 30 April, S4, p. 8. Webster, F. 1992), & changing role of marketing in the corporation'', Journal of Marketing, Vol. 56, October, pp. 1-17. Yakhlef, A. 2001), & the Internet compete with or complement bricks-and-mortar branches'', International Journal of Retail & Distribution Management, Vol. 29 No. 6, pp. 272-81.

Internet brands have also proven difficult to build, perhaps because the lack of physical presence and direct human contact makes virtual businesses less tangible to customers than traditional businesses. Despite huge outlays on advertising, product discounts, and purchasing incentives, most dot-com brands have not approached the power of established brands, achieving only a modest impact on loyalty and barriers to entry. Another myth that has generated unfounded enthusiasm for the Internet is that partnering is a win-win means to improve industry economics.

Business Adventures" by John Brooks.