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Download Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture ePub

by David Bernstein,Bill Schwab,Johnny Heller,Beau Fraser

Download Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture ePub
  • ISBN 1400155843
  • ISBN13 978-1400155842
  • Language English
  • Author David Bernstein,Bill Schwab,Johnny Heller,Beau Fraser
  • Publisher Tantor Audio; MP3 - Unabridged CD edition (March 15, 2008)
  • Formats mbr lrf docx txt
  • Category Business
  • Subcategory Management and Leadership
  • Size ePub 1644 kb
  • Size Fb2 1742 kb
  • Rating: 4.9
  • Votes: 548

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:-Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.-The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.-Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.-Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.-Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.-Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.-Internal Competition Leads to Better Results. BANG. It only leads to resentment.In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

Beau Fraser is managing director of The Gate Worldwide, the second-oldest ad agency in the United States

Beau Fraser is managing director of The Gate Worldwide, the second-oldest ad agency in the United States. He has also served as managing director of Korey Kay & Partners, president of Pagano Schenck & Kay, and senior vice president of Saatchi & Saatchi. David Bernstein is executive creative director at The Gate Worldwide, the second-oldest ad agency in the United States.

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

Читает Johnny Heller. Мгновенный доступ к вашим любимым книгам без обязательной ежемесячной платы. Слушайте книги через Интернет и в офлайн-режиме на устройствах Android, iOS, Chromecast, а также с помощью Google Ассистента.

A jerk can ruin your company and some people don't deserve a second chance. More spin than practical application. Death to All Sacred Cows, like Tipping Point or more recently, Freakonomics is different.

Teams Create the Best Solutions. A jerk can ruin your company and some people don't deserve a second chance. They'll only screw up a second time. Sure, the ad guys who wrote the book tell you how to identify sacred cows and how to go about killing them. But they don't oversimplify it into steps or rules. It advocates an approach versus a tedious and not believable "Ten steps to riches" formula.

David Bernstein, Beau Fraser, and Bill Schwab slay Sacred Cows every day at their cutting-edge advertising agency, The Gate . Sacred Cows Make the Best Burgers : Developing Change-Ready People and Organizations.

David Bernstein, Beau Fraser, and Bill Schwab slay Sacred Cows every day at their cutting-edge advertising agency, The Gate Worldwide, which has offices in New York, London, Hong Kong, Singapore, and Shanghai. Their Web site is TheGateWorldwide. Find Items On Similar Subjects. The Essential Lists BOOKS TO READ BEFORE YOU LEAD. Grow Your Leadership Skills NEW AND UPCOMING LEADERSHIP BOOKS. Classic Leadership Books BOOKS TO READ BEFORE YOU LEAD. Get the LEAD:OLOGY Newsletter delivered to your inbox.

This is the funniest-and truest-business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy. From branding ("Branding Is Expensive. to leadership ("Follow the Leader. to hiring ("Only Hire Someone Who Has Done the Job Before. no Sacred Cow is left standing. Oh, and here's another Sacred Cow of business books: "No.

Narrated By: Johnny Heller Publisher: Tantor Media Date: March 2008 Duration: 4 hours 12 minutes.

Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture by Bill Schwab ( download audio book ) : free audio book download Written By: Bill Schwab, Beau Fraser, David Bernstein. Narrated By: Johnny Heller Publisher: Tantor Media Date: March 2008 Duration: 4 hours 12 minutes. 4. Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture by Bill Schwab ( download audio book ) : free audio book download Download Full Version Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture Audio OR Download Book.

by David Bernstein, Beau Fraser, Bill Schwab. No current Talk conversations about this book. Written by three brilliant advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding (branding is expensive) to leader ship (follow the leader) to hiring (only hire someone who has done the job before) no sacred cow is left standing. This is truly a business book like no other.

This Narrator: Johnny Heller. This Publisher: Tantor Audio. Death to All Sacred Cows People Who Liked Death to All Sacred Cows Also Liked These Free Titles: Teresa Amabile on The Progress Principle by Teresa Amabile. Death to All Sacred Cows. How Successful Businesses Put the Old Rules Out to Pasture. People Who Liked Death to All Sacred Cows Also Liked These Free Titles: Teresa Amabile on The Progress Principle by Teresa Amabile. On Your Way to Work Interview Series Podcast by Rick Whitted. Build Your Tribe Podcast by Chalene Johnson.

Beau Fraser, David Bernstein . How Successful Business People Put the Old Rules Out to Pasture. There's no description for this book yet.

Beau Fraser, David Bernstein,. Death to All Sacred Cows Close. 1 2 3 4 5. Want to Read. Are you sure you want to remove Death to All Sacred Cows from your list? Death to All Sacred Cows. Published March 11, 2008 by Hyperion. Humor, Corporate culture, Philosophy, Management, Business.

Talk about Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture


uspeh
Death to All Sacred Cows is not only a great advertising book, it's a primer for managing creative work environments - and who doesn't have that these days? What's interesting to me (in addition to the incredibly well-illustrated stories) was that not only did I enjoy the book, but my Gen X/Y staff picked it up and learned a bunch of cool stuff. So I guess you could say they slayed the sacred cow called "Gen X/Y people don't read management books." It's funny, engaging and oh so smart. The writing style is casual yet smart, and it's easy to remember the lessons because the examples are so well told. I highly recommend this book to those in communications and those who wish to communicate. Tthose who wish to be better at managing their business and their staff will also enjoy it. At the end of the day, it's a good romp of a read, and who doesn't want that?
huckman
As I read this book, I found myself nodding in appreciative agreement at many of the authors' insights -- 'appreciative' because I was glad to learn I wasn't the only one harboring contrarian thoughts about conventional business wisdom. While the many humorous asides and digressions may irk some readers, I think most will find this book to be a collection of fun and quick reminders about business lessons you always knew but may have been afraid to tell.
Quashant
Conventional wisdom isn't always wise. In fact, cynics would say it never is, and an examination of history indicates that they have a good case. Ideas that were formerly so highly regarded that they weren't even open to question or criticism now seem wrong or even downright silly. For example, people no longer believe that the world is flat, that gods live on mountaintops and that the devil is the source of disease. In this engaging book, authors and marketing executives David Bernstein, Beau Fraser and Bill Schwab debunk similar grizzled concepts that the business world has long considered holy writ. getAbstract recommends this witty, perceptive book to anyone who is willing to look at old business dogma in new ways. Before you pick it up, check your old assumptions, tired verities and nutty nostrums at the front door.
Jediathain
Is it an oxymoron for a business book to be smart AND entertaining? Well, this is a funny AND intelligent business book, best described as The Harvard Business Review meets The Daily Report!

While I know I will benefit from reading business books, I usually avoid them. They tend to be dense or based on an idea that is impossible to execute. More spin than practical application.

Death to All Sacred Cows, like Tipping Point or more recently, Freakonomics is different. It advocates an approach versus a tedious and not believable "Ten steps to riches" formula. While I never remember the ten steps other business books lay out in excruciating detail, I certainly can remember, understand and apply an approach such as the one laid out in this memorable book.
Xinetan
Well, not really but it is a breezy, fun, and useful book, not the usual 300 pager which is just an engorged zine article. They hit some worthwhile targets: don't trust research(as Henry Ford said, if I gave people what they said they wanted, they'd be getting a faster buggy); the customer is not always right; and are dead on with their human resources advice---don't always give people a second chance(after all, a bad fit is a bad fit); keep email to a minimum(must be read in 30 seconds or less and keep to the need to inform several people at once); and eschew the Enron(or GE) type culture of culling out the "bottom" since it only breeds fear and fear does not work long term. Good stuff.
ACOS
Irreverent. Insightful. Controversial. Funny. These are attributes that come to mind after reading "Death To All Sacred Cows." In the spirit of "The Tipping Point," it's more about business culture rather than ANOTHER "how-to" manual on marketing - something our industry doesn't need anymore of. It's very rare that a business book leaves both an entertaining and insightful impression on the reader. But this oxymoron-like feel is precisely what I felt when reading "Death To All Sacred Cows." At times, I was thinking to myself, "Good insight - always regurgitating what consultants and agencies receive from clients does not equate adding value, but instead mirrors the Sacred Cow, `The Customer is Always Right'." On the flipside, I was just cracking up during certain moments, especially when the authors revisited Henry Ford's famous quote, "If I asked my customers what they wanted, they would've said a faster horse." Since it's written with quick beats and prose-like manner, "Death To All Sacred Cows" is perfect the next time you're stuck on a tarmac or a long train ride.
Hbr
As a business professional at a large, well-known company, I have always struggled with understanding why companies like mine become paralyzed by bureaucracy and fear new approaches. Despite our best attempts, we can't seem to innovate.

The authors of this intelligent and refreshing book give this phenomenon a name -Sacred Cows. And, with humorous insight, explain how to identify a Sacred Cow, why these lumbering beasts hinder innovative thinking and ultimately a company's growth.

To help the intrepid reader, they name 19 of businesses laziest sacred cows (and a number of lesser indiscretions which they humorous refer to as Sacred Veal) and in detail, explain how each limits creative thinking and needs to die.

What I found so refreshing about this book is that I have erroneously accepted many of their examples as gospel through out my career, but now realize my mistake and gleefully go about killing them at every opportunity.

Death to all Sacred Cows is book full of wisdom delivered with a wink.