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Download How to Think Like the World's Greatest Marketing Minds ePub

by Marcia L. Layton Turner,Marcia Layton Turner

Download How to Think Like the World's Greatest Marketing Minds ePub
  • ISBN 0071378529
  • ISBN13 978-0071378529
  • Author Marcia L. Layton Turner,Marcia Layton Turner
  • Publisher McGraw-Hill (April 2001)
  • Formats lit mobi docx lrf
  • Category Business
  • Subcategory Management and Leadership
  • Size ePub 1187 kb
  • Size Fb2 1143 kb
  • Rating: 4.5
  • Votes: 271


The Great Library for all. The Internet Archive is a bargain, but we need your help.

The Great Library for all.

Personal Name: Turner, Marcia Layton. Publication, Distribution, et. New York Electronic reproduction. New York. McGraw-Hill, (c)2000. Physical Description: xvii, 190 p. ;, 20 cm. Series Statement: The leader's edge. General Note: Includes index. Reproduction Note: Electronic reproduction. Genre/Form: Electronic books. Corporate Name: NetLibrary, Inc. Uniform Title

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing.

Author Marcia Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate thesuccess of such legends as David Ogilvy, Jack Trout, an. .

Author Marcia Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate thesuccess of such legends as David Ogilvy, Jack Trout, and Martha Stewart. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing

Marcia Layton Turner presents a compelling compilation of ideas from well-known marketing gurus

At getAbstract, we summarize books that help people understand the world and make it better. Marcia Layton Turner presents a compelling compilation of ideas from well-known marketing gurus. Some have been the heads or marketing directors of major companies; others are primarily known as consultants, speakers or academics.

Marcia Layton Turner presents a compelling compilation of ideas from well-known marketing gurus. Even Madonna, successful marketer of herself as a product, is included in the mix, along with Martha Stewart. After a brief introduction of those profiled, Turner focuses on how they succeeded.

lt;I How to Think Like the World's Greatest Marketing Minds

With a book title like Marketing Minds - you would think you would get some keen insight - but that is not what you get from Marcia Layton Turner's brief, unsubstantial book

With a book title like Marketing Minds - you would think you would get some keen insight - but that is not what you get from Marcia Layton Turner's brief, unsubstantial book. Surprisingly she does not seek out these marketing minds to speak to them and only offers us a short bio and some quotes from third sources. It really reads like a high school book report and offers zero insight. There is one passage which stands out.

Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays .

Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart. Written by Fortune 500 marketing consultant Marcia Turner, this book offers a unique, behind-the-branding look into the birth of the groundbreaking strategies of the expertsfrom Martha Stewart to Seth Godin, from David Ogilvy to Jay Conrad Levinson

Additional Product Features. Marcia Layton Turner. Place of Publication.

item 2 How to Think Like the World's Greatest Marke. by Turner, Marcia Layto Hardback. In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing. Additional Product Features.

Talk about How to Think Like the World's Greatest Marketing Minds


Awene
Marcia Layton Turner presents a compelling compilation of ideas from well-known marketing gurus. Some have been the heads or marketing directors of major companies; others are primarily known as consultants, speakers or academics. Even Madonna, successful marketer of herself as a product, is included in the mix, along with Martha Stewart. After a brief introduction of those profiled, Turner focuses on how they succeeded. She offers their main ideas for marketing effectiveness, followed by a summary listing the main marketing principles derived from each profile. The book is clearly organized, so that even those who are already familiar with the individuals profiled will find helpful, interesting highlights. Those who are not familiar with these luminaries will enjoy this excellent introduction. We ... recommend this book not only to executives, managers and company owners, but also to worshippers of Madonna and Martha.
Marelyne
First of all, I am really appreciated the good job the author has done. This book is very suitable for marketing student like me. It gives me many insights and I have learnt so much from the book. Let discuss them in detail.
1.Well-organized structure
The book is divided into 2 parts: Doers and Thinkers. In the Doers part, the author tells me the action the Doers have done in order to success. In the Thinkers part, the author explained clearly the concepts of each Thinker. Besides, with the heading in each chapter, it is really easy for me to catch the main point.
2.Famous example
The people and the companies involved in the 11 cases are very famous, for example, Nike, Coca-Cola etc. These topics really draw my attention and arise my interest. Moreover, as I am quite familiar with the parties involved, it is much easier for me to understand each case.
3.Future trend of the marketing
The book informs me with the latest theories of Marketing such as CRM, High-Tech Marketing. I think it is very useful for me (marketing student) to understand the future trend of marketing.
However, there is a major drawback of the book, the author didn¡¦t link up each chapter, it would be much better for us to remember if there is connection between each case. For example, the author should tell us the common points of Guru Doers.
Thus, a summary should be provided.
Molace
With a book title like Marketing Minds - you would think you would get some keen insight - but that is not what you get from Marcia Layton Turner's brief, unsubstantial book. Surprisingly she does not seek out these marketing minds to speak to them and only offers us a short bio and some quotes from third sources. It really reads like a high school book report and offers zero insight. There is one passage which stands out. She writes, "Remember the Tylenol tampering scare? In contrast to executives in that situation, Nike made all the right moves (with sweat shop negative PR)" - are you kidding me - that is completely backwards. Unbelievable - a published book with this kind of a factual error! Don't waste your time.