derrierloisirs.fr
» » Strategic marketing: Planning, implementation, and control (Kent series in marketing)

Download Strategic marketing: Planning, implementation, and control (Kent series in marketing) ePub

Download Strategic marketing: Planning, implementation, and control (Kent series in marketing) ePub
  • ISBN 0534009719
  • ISBN13 978-0534009717
  • Language English
  • Publisher Kent Pub. Co (1984)
  • Pages 500
  • Formats mobi lit mbr lrf
  • Category Business
  • Subcategory Management and Leadership
  • Size ePub 1475 kb
  • Size Fb2 1146 kb
  • Rating: 4.1
  • Votes: 344

Book by Weitz, Barton A., Wensley, Robin

Strategic Marketing Planning and Control. that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points.

Strategic Marketing Planning and Control. Further materials include: Tutor Resource Pack and "Evolve" site.

Strategic and marketing analysis Where do we want to be? .

Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? . The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points.

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance

Essentially, strategic marketing management and subsequent marketing strategies, contribute to overall business goals through a three stage process: analysis, formulation and implementation

Essentially, strategic marketing management and subsequent marketing strategies, contribute to overall business goals through a three stage process: analysis, formulation and implementation. Introduction The concept of marketing is inherently simple – business success through a process of understanding and meeting customer needs. A well considered, effectively implemented, marketing strat- egy should go some way to alleviating the aforementioned problems and reduce the complexity of business tasks. Strategy should restore simplicity to the art of management.

Marketing strategy implementation requires a purposeful tactical marketing plan aligned with the core business growth strategies. One of the things that makes Chief Outsiders unique among strategic marketing consulting firms is that we implement the programs we recommend. Implementation needs a broad perspective, which is one key advantage of working with a seasoned executive from outside. Consider the following potential components

Marketing planning is a plan involves designing activities relating to marketing .

Marketing planning is a plan involves designing activities relating to marketing objectives and attach with the capability of changing marketing environment. It contains with the issues of product lines, distribution channels, marketing communications and pricing. Marketing audit not only consider its own plan but also considers internal and external factor that affects marketing planning. How can such management keep control of marketing decision-making in such a complex situation? This calls for well-organised marketing planning. What are the key issues that should be addressed in marketing planning?

The effective management of marketing process through market oriented strategic planning. Cite this publication.

The effective management of marketing process through market oriented strategic planning.

This work on strategic marketing management is recommended reading for the CIM Diploma. Readers are taken progressively through the five major areas of strategic marketing. The author of twelve books, Colin Gilligan is a fellow of the Chartered Institute of Marketing and a member of the Institute's Senate. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future. Country of Publication.

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Scholars continue to debate the precise meaning of marketing strategy

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Scholars continue to debate the precise meaning of marketing strategy. Consequently, the literature offers many different definitions. On close examination, however, these definitions appear to centre around the notion that strategy refers to a broad statement of what is to be achieved.

source: Nielsen Book Data).