People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future.
By considering strategy as a creative process (and vice versa), the authors define 'creative strategy' as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business.The authors draw experiences and cases from across this false divide – from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services – to uncover the creative connections behind successful strategy.
"Creative Strategy is a talisman for those looking to take a new path"—Matt Hardisty, Strategy Director, Mother Advertising
"It has been said that business is a hybrid of dancing and calculation – the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can 'create to strategize' and 'strategize to create' are informative for managers and management scholars alike."—Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University
"In today's world, new thinking – creativity – is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run."—Sir George Cox, Author of the Cox Review of Creativity in Business for HM Govt., Past Chair of the Design Council
The book is structured around four aspects of strategy innovation, entrepreneurship, leadership, organization and . Academics Chris Bilton and Stephen Cummings propose making creativity a part of your daily operations.
The book is structured around four aspects of strategy innovation, entrepreneurship, leadership, organization and four paradoxes of creative thinking creating vs. discovering (innovation), diligence vs. dilettantism (entrepreneurship), seeing vs. doing (leadership), intensity vs. slack (organization). Creative Strategy is a talisman for those looking to take a new path. Matt Hardisty, Strategy Director, Mother Advertising.
Creative Strategy : Reconnecting Business and Innovation. by Stephen Cummings and Chris Bilton. Argues that the divide between 'creative' and 'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation.
Creative Strategy: Reconnecting Business and Innovation. C Bilton, S Cummings. Reconnecting Business and Innovation (Warwick. UK: Wiley Blackman, 201. 2010. Jon Wiley and Sons, 2010.
Summary of Creative Strategy. Chris Bilton and Stephen Cummings . Chris Bilton, head of the Centre for Cultural Policy Studies at England’s University of Warwick, wrote Management and Creativity. Stephen Cummings, head of the Victoria Management School, Victoria University, Wellington, New Zealand, wrote The Business Strategy Pathfinder. From as far back as the very first business-practice books, experts have depicted the forces of Creativity and Strategy as different realms opposing each other across an unbridgeable divide.
Authors : Bilton, Chris, Cummings, Stephen. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. See all. About this item. Postage, Returns & Payments. Best-selling in Non-Fiction. by Chris Bilton, Stephen Cummings. Coauthors & Alternates. ISBN 9781405180191 (978-1-4051-8019-1) Softcover, Wiley-Blackwell, 2010. Find signed collectible books: 'Creative Strategy: Reconnecting Business and Innovation'.
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So Bilton has written a timely book, which joins an already extensive policy and academic literature to which think-tanks and consultants are weekly adding further . Creative Strategy Reconnecting Business and Innovation. Uploaded by. Ximena Lainfiesta.
So Bilton has written a timely book, which joins an already extensive policy and academic literature to which think-tanks and consultants are weekly adding further quantity and, sometimes, real quality. His title and sub-title play with the connections between ‘creativity’ and ‘management’. It is no accident that the foreword comes from Lord (David) Puttnam, the well-known film producer turned member of the New Labour establishment, who is so closely asso- ciated with the ‘modernizing’ project of successive UK governments since 1997.
Creative strategy Bilton, Chris Cummings, Stephen Wiley 9781405180191 Креативная стратегия : Considering strategy as a creative process (and vice . Creative strategy, Bilton, Chris Cummings, Stephen.
Creative strategy Bilton, Chris Cummings, Stephen Wiley 9781405180191 Креативная стратегия : Considering strategy as a creative process (and vice versa), this book defines & strategy& a.