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Download Essentials of Marketing Communications ePub

by Jim Blythe

Download Essentials of Marketing Communications ePub
  • ISBN 0273658581
  • ISBN13 978-0273658580
  • Language English
  • Author Jim Blythe
  • Publisher Ft Pr; 2 edition (December 1, 2003)
  • Pages 267
  • Formats txt docx lrf lrf
  • Category Business
  • Subcategory Marketing and Sales
  • Size ePub 1421 kb
  • Size Fb2 1294 kb
  • Rating: 4.4
  • Votes: 520

This is the second edition of Essentials of Marketing Communications, a text designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Essentials of Marketing Communications is an ideal text for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice. - Clear and accessible writing style - Real-life, up-to-date case studies with case study questions - End-of-chapter questions - Annotated suggestions for further reading

Back Cover Copy- Blythe Essentials of Marketing Communications, 3e. Jim Blythe’s text presents a clear .

Back Cover Copy- Blythe Essentials of Marketing Communications, 3e. Jim Blythe’s text presents a clear, concise and lively mix of theory and practice for anyone approaching the subject for the first time.

Essentials of Marketing Communications book.

Jim Blythe's Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory . Looking for a concise, clear, jargon free book on marketing? Go no further.

Jim Blythe's Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject. Essentials of Marketing is an engaging introductory text for students new to the study of marketing. Jim Blythe's Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject.

The text is ideal for those studying marketing communications for the first time.

Author: Jim Blythe ISBN 10: 0273757687. Title: Essentials of Marketing Item Condition: used item in a very good condition. Books will be free of page markings. Показать все 3 объявления с подержанными товарами. Essentials of Marketing by Jim Blythe (2012, Paperback, Revised). Напишите отзыв первым Об этом товаре.

This book is aimed at undergraduates taking an introductory marketing course. Studyguide for Essentials of Marketing Communications by Blythe, Jim, ISBN 9780273702054. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketi. Never HIGHLIGHT a Book Again! Includes all testable te. т 3850.

Jim Blythe, Jane Martin. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

Paperback Book, 332 pages. This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. About the Book Find at your local library. Paperback Book, 332 pages.

Автор: Blythe Jim Название: Essentials of Marketing ISBN: 1292244100 ISBN-13(EAN): 9781292244105 .