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Download Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future ePub

by Jonah Sachs

Download Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future ePub
  • ISBN 1422143562
  • ISBN13 978-1422143568
  • Language English
  • Author Jonah Sachs
  • Publisher Harvard Business Review Press; 1 edition (July 10, 2012)
  • Pages 288
  • Formats rtf mbr lit lrf
  • Category Business
  • Subcategory Marketing and Sales
  • Size ePub 1579 kb
  • Size Fb2 1337 kb
  • Rating: 4.9
  • Votes: 631

Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:• Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray• Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual• Memorable stories based on timeless themes build legions of eager evangelists• Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world• Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Winning the Story Wars explains why we respond to lies-whether in political or product ads, campaigns or. .

Winning the Story Wars explains why we respond to lies-whether in political or product ads, campaigns or speeches-and how truth ultimately trumps all. This remarkable book delivers on that rare promise of changing how you see the world. 3 people found this helpful.

Winning the Story Wars book. Sachs argues that by combining story and myth we can create truly revolutionary ad campaigns that move people towards action. He offers a compelling story for marketers to change their marketing tactics from treating them as passive consumers, to empowered doers who act as brand heroes for your company.

Jonah Sachs (born May 19, 1975) is an American storyteller, author, designer and entrepreneur. He is the author of Winning the Story Wars: Why Those Who Tell-and Live-the Best Stories Will Rule the Future (2012) and Unsafe Thinking: How to Be Nimble. He is the author of Winning the Story Wars: Why Those Who Tell-and Live-the Best Stories Will Rule the Future (2012) and Unsafe Thinking: How to Be Nimble and Bold When You Need It Most. Sachs is the co-founder and former CEO of Free Range Studios, an agency that helps social brands and causes with campaigns built on storytelling strategies.

The story wars are all around u. I’ve just finished reading a phenomenal book called Winning the Story Wars" by Jonah Sachs.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. And we’ve hit a myth gap.

Winning The Story Wars: Why Those Who Tell - and Live - the Best Stories will Rule the Future" is an incredible book that brings attention back to the most traditional and powerful form of communication, storytelling

Winning The Story Wars: Why Those Who Tell - and Live - the Best Stories will Rule the Future" is an incredible book that brings attention back to the most traditional and powerful form of communication, storytelling. In this book Jonah Sachs presents a strong case for storytelling on multiple levels and also provides brands and people with a guide for harnessing this unstoppable power.

Got it. We value your privacy. About the Author: Jonah Sachs. As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns

Winning the Story Wars gets it just right with providing background for ‘why’ and clear sequential steps for the ‘how’. In 2017, understanding how to tell and control the narrative of your product, company, and yourself is more important than ever. One person found this helpful.

Winning the Story Wars gets it just right with providing background for ‘why’ and clear sequential steps for the ‘how’. 2 people found this helpful.

I’m not sure what recommendation put this book on my Kindle, but as a leader, communicator and marketer, I’ve long known the power of story and have long wanted to improve my skills in this area. So the book made it to my Kindle, and to the top of my reading list, and I’m glad it did. The author is an accomplished advertising expert, entrepreneur and creator of many viral videos for businesses and causes. The opening chapters make his points about the power of story – and while I knew this, he draws from eclectic sources and uses interesting examples to make his points – I found this section interesting.

About book: A fascinating exploration of old school vs new school marketing. There were some very good points about the art of story telling, and myth, and I think that Jonah started well. Moves forward with a call to develop approaches that better serve the good of the world though positioning the brand as mentor and "customer" as hero in a classic mythic story structure. Brings it to a close with tutorial help in rethinking one's "brand" in these terms. Apart from the marketing aspects it is simply a helpful exploration of why some stories have traction and others repel - wise guidance to any who write and want to help others.

Talk about Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future


Gerceytone
I have spent the better part of my career working as a designer in branding and web design. It wasn't until I opened my own design shop in the last few years that I realized that design by itself was only half the battle—most of my clients needed help crafting an authentic story first and foremost (which could then be supported by great design).

A friend recommended that I pick up Winning the Story Wars to better understand how to address this client need. Since picking this book up, it has been game-changing for the evolution of my business. Most of all, Im far better at helping businesses take the first read branding step: how to tell an authentic story that differentiates them in a complex marketplace filled with competitors all vying for space. Since establishing a methodology for branding that first involves establishing a "story" based on Sachs' advice, our job as branding and design specialists has become ten times easier, since we have a foundation to apply to the brand voice across websites, social channels, and other marketing materials.

I would highly recommend this book to anyone looking to bolster their understanding of storytelling for brands, no matter what industry you are in.
Marilace
By shifting gears away from the now-dysfunctional approaches of the past, marketers have the chance to reshape the media marketplace, orienting it to stories that have always worked in the oral tradition--those that call people to higher purpose--according to Jonah Sachs in this book. We now live in an age of "story wars", in which the ability to dream up and spread solutions to the world's problems depends on the ability to tell great stories that inspire people to think differently.

The era dominated by print and traditional television media is in decline and being replaced by the "Digitoral" era, featuring a "digital" culture that has revived key elements of "oral" traditions. A successful marketing message is now a compelling story which gets passed from listener to listener. But there are five deadly sins which must be avoided: vanity, authority (relying on the facts without making an emotional connection with the audience), insincerity, puffery and gimmickry.

A good story uses elements from the shared myths that hold societies together, including: symbolic thinking; story, explanation and meaning; and ritual. Effective marketers are those who create new myths, and these can be used for good or for bad. Inadequacy marketing, which involves creating anxiety and the introducing a magic solution, tends to be harmful, whereas empowerment marketing tends to be beneficial.

The book includes a number of Basic Training segments, which provide the reader with detailed ideas on how to find values for a brand, how to define your core story elements, and how to generate your stories. Although the book is directed particularly to marketing professionals, it contains guidance which will be helpful for anyone who wants to communicate a message in a compelling manner. As a reader who is not a professional marketer I was not completely comfortable with all of the author's approach and advice, but I found the book as a whole to be well-written and helpful.
Gralsa
I first came across Jonah Sachs via a video on youtube about the power of story. It explained various parts of the Hero’s Journey as laid out by Joseph Campbell. Being familiar with this body of work, and always interested in learning more about it, I purchased Mr. Sachs’ audiobook Winning The Story Wars. It was so much more. By the second chapter, I was gripped by this insightful, and practical book which explains so much of our recent past, why we are in some of the cultural predicaments we are, what we can do about it, AND HOW TO GET THERE.

I enjoyed it so much, I then bought the hardcover so I could lay out my approach to implementing the steps Sachs lays out for how to use story in a branding and marketing space. He does an excellent job also of bringing heart and authenticity to this work. I commend him for being willing to speak to power, and call out the ‘dark arts’ of how these methods have been used in the past and he cautions against falling to this same seduction. It’s about heart, authenticity and serving your fellow human.

I highly recommend this book to any organization small or large, feeling the struggle of breaking through the noise and reaching people with their message, service or mission. Winning the Story Wars gets it just right with providing background for ‘why’ and clear sequential steps for the ‘how’.

Stop reading reviews. Buy the book already, you won’t be disappointed. WIth Winning the Story Wars, you’ve found that ‘magic solution’ you’ve been looking for.
The Rollers of Vildar
I can't think of any professional job where winning at story telling isn't important. This is a must read for business professionals, CEOs, founders, sellers, and managers.

As a business owner, i need to be successful crafting compelling stories for customers, current employees & job candidates, the media, and more. And i don't want to just want tell any old story, but one that is meaningful, inspires action, aligned with our values, and truthful. Winning the Story Wars provides a framework for me to think through the compelling components, flow, and nuances of a successful message. Sachs also provides a number of real-world examples of successful and unsuccessful attempts by businesses to leave lasting impressions. I particularly appreciate Sach's perspectives on avoiding "dark marketing" and the temptation to focus on leaving your audience with the feeling inadequacy without your product/service.

In 2017, understanding how to tell and control the narrative of your product, company, and yourself is more important than ever.