Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role.This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology.
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference.
This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption.
Books by Suzanne C Beckmann with Solutions. Suzanne C. Beckmann, Suzanne Beckmann, Richard H. Elliott. Join Chegg Study and get: Guided textbook solutions created by Chegg experts.
RICHARD ELLIOTT FRIEDMAN is one of the premier bible scholars in the country. He was an American Council of Learned Societies Fellow and was elected to membership in The Biblical Colloquium.
Strategic brand management. Brands and brand management.