Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products. I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch O. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print.
by Jonah Berger (Author), Keith Nobbs (Narrator). Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals.
We must be willing to let go of the life we have planned, so as to have the life that is waiting for us. ― E. M. Forster. Contagious: Why Things Catch On. 266 Pages·2013·131. 57 MB·7,502 Downloads·New!. 220 Pages·2013·1. 63 MB·642 Downloads·New!. Discover how six basic principles drive all sorts of things to become contagious, from consumer products.
About Jonah Berger Notes Index. To my mother, father, and grandmother. This book explains what makes content contagious. By content, I mean stories, news, and information
Why do some things become popular?. Which is more important, the message or the messenger?. About Jonah Berger Notes Index. For always believing in me. Introduction: Why Things Catch On. By the time Howard Wein moved to Philadelphia in March 2004, he already had lots of experience in the hospitality industry. By content, I mean stories, news, and information.
Jonah Berger knows more about what makes information ‘go vi. 6 94 5 Forfatter: Jonah Berger Innleser: Keith Nobbs. The New York Times bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world. Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious?
Berger explains that regardless of how plain or boring a product or idea may seem, there are ways to make it contagious .
You might have thought it was just random why some things catch on, that certain products and ideas jus. KNOW THIS - Word of mouth is 10X more effective than traditional advertising at getting something to catch on, and it’s the main factor behind 20–50% of purchasing decisions.
Say those words to children under the age of eight and just wait for their excited screams. More than 18 million people from all over the world visit the Orlando, Florida, theme park annually. Older kids love the frightening plummet down Space Mountain and the Tower of Terror.
It might have been a news article, video, or story