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Download Entrepreneurial Marketing: Global Perspectives ePub

by Zubin Sethna,Rosalind Jones,Paul Harrigan

Download Entrepreneurial Marketing: Global Perspectives ePub
  • ISBN 1781907862
  • ISBN13 978-1781907863
  • Language English
  • Author Zubin Sethna,Rosalind Jones,Paul Harrigan
  • Publisher Emerald Group Publishing Limited (July 10, 2013)
  • Pages 318
  • Formats lrf doc mbr lrf
  • Category Business
  • Subcategory Marketing and Sales
  • Size ePub 1243 kb
  • Size Fb2 1737 kb
  • Rating: 4.3
  • Votes: 480

Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, 'an integrative construct for conceptualizing marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct'. Since then, research in this field has grown in significance across the globe. Hence, this book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective. The research is drawn from empirical research and the study of the following in diverse country contexts: new venture creation; marketing in Small-to-Medium-Sized Enterprises (SMEs); renewal of existing businesses facing market challenges; internationalization; innovative cost-effective marketing strategies and practices, along with recent exploration of entrepreneurship theory and entrepreneurial behavior of individuals and, in organizations.

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An Introduction to Entrepreneurial Marketing: Global Perspectives. Zubin Sethna, Rosalind Jones and Paul Harrigan. Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow.

Entrepreneurial Marketing: Global Perspectives. Paul Harrigan, Rosalind Jones, and Zubin Sethna.

title "Entrepreneurial Marketing: Global Perspectives", author "Z. Sethna and R. Jones and Paul Harrigan" . BT - Entrepreneurial Marketing: Global Perspectives. PB - Emerald Group Publishing Limited. CY - Bingley, UK. ER -.

BT - Entrepreneurial Marketing: Global Perspectives. Sethna Z, Jones R, Harrigan P. Entrepreneurial Marketing: Global Perspectives. Bingley, UK: Emerald Group Publishing Limited, 2013.

book by Rosalind Jones More by Zubin Sethna. A Path to Financial Freedom: Why It Isn't as Difficult as You May Think.

book by Rosalind Jones . More by Zubin Sethna. Zubin Sethna, Jim Blythe.

Zubin Sethna is a Senior Lecturer in marketing at Westminster Business School, and a panel member for GMN. Rosalind Jones is a Marketing Professor at Bangor Business School. She runs the special interest group in entrepreneurial marketing for the Academy of Marketing.

amp; Jones, Rosalind. Entrepreneurial marketing : global perspectives. Bingley, UK : Emerald Group Publishing. Australian/Harvard Citation. amp; Jones, Rosalind.

University of Birmingham. This paper furthers the conceptual development of entrepreneurial marketing (EM) as theory. Entrepreneurial Marketing. Department of Marketing. University of Western Australia. EM draws on the work of both marketing and entrepreneurship scholars and has evolved primarily from the marketing management and entrepreneurship literatures  . Z Sethna, R Jones, P Harrigan. R Jones, Z Sethna, M Solé. Emerald Group Publishing, 2013. Beyond rhetoric: Re-thinking entrepreneurial marketing from a practice perspective. N Gross, D Carson, R Jones.