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Download Crisp: Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books) ePub

by Lois Geller

Download Crisp: Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books) ePub
  • ISBN 156052474X
  • ISBN13 978-1560524748
  • Language English
  • Author Lois Geller
  • Publisher Crisp Learning; 1 edition (March 31, 1998)
  • Pages 120
  • Formats doc mobi lit azw
  • Category Business
  • Subcategory Marketing and Sales
  • Size ePub 1112 kb
  • Size Fb2 1354 kb
  • Rating: 4.5
  • Votes: 793

This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a “quick start” approach that entrepreneurs can use to expand their businesses.

This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business.

This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a “quick start” approach that entrepreneurs can use to expand their businesses.

This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business.

Direct Marketing Techniques book. Goodreads helps you keep track of books you want to read. Start by marking Direct Marketing Techniques: Building Your Business Using Direct Mail And Direct Response Advertising as Want to Read: Want to Read savin. ant to Read.

Items related to Crisp: Direct Marketing Techniques: Building Your Business. This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. Lois Geller Crisp: Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books). ISBN 13: 9781560524748. This is a quick start approach that entrepreneurs can use to expand their businesses.

Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet

Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising.

Marketing Success Stories:.

1 Assessment DIRECT MARKETING TECHNIQUES The objectives of this book are: to show ways to build your business with direct marketing to explain a direct marketing campaign to show how to use direct response advertising Disclaimer: This assessment was written to test.

1 Assessment DIRECT MARKETING TECHNIQUES The objectives of this book are: to show ways to build your business with direct marketing to explain a direct marketing campaign to show how to use direct response advertising Disclaimer: This assessment was written to test the reader on the content of the book. The publisher and author shall have neither liability nor responsibility to any person with respect to any loss or damage caused or alleged to be caused directly or indirectly by the assessment contained herein Crisp Publications, Inc Hamilton Court Menlo Park California CrispLearning.

Direct response is a marketing technique that can be applied to almost any kind of media. However, most of the time, direct response stays away from billboard advertising as it is just impossible to get across a direct selling message in the few seconds consumers have to interact with the medium. Traditionally, direct response has worked best through the following channels: Direct Mail

Talk about Crisp: Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books)


Urreur
Even though I have an MBA in marketing, I still learned something new from this book! It's a fast-reading book with useful tips, exercises and interactive tools that can be very useful for someone who has their own business. The only flaw with this book is that it does not include a direct e-mail section. Other than that, I highly recommend it. Especially for this price, you can't go wrong!
Soustil
Of all the direct marketing books out there, Lois Geller's books reign supreme. An award winning professor at New York University, she has once again tapped her expertise for a fabulous how to get started in direct marketing book. This book, her latest since Response!, is an easy to read "cookbook" of everything you need to market your product(s) from A to Z. If ever you thought about getting in the direct marketing of your products or services this is the book for you. Along with Response! The Complete Guide to Profitable Direct Marketing ANYONE from a CEO, recent college grad or stay at home parent can develop a thriving business just from reading these two essential books.
Dondallon
As a freelancer, I always thought direct marketing was for "the big guys." But after I read this book, I realized there were many ways I could use it to market myself. The book is very user-friendly and includes plenty of examples that make putting Ms. Geller's suggestion into use quick and easy.
thrust
Our business is home baked products. We started with a local bakery and now we've gone national. This book helped us make a lot of "dough" as we've expanded into the catalog business -- this year grossing over 1 million dollars!