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Download Social Marketing Casebook ePub

by Rowena Merritt,Jeff French

Download Social Marketing Casebook ePub
  • ISBN 0857025430
  • ISBN13 978-0857025432
  • Language English
  • Author Rowena Merritt,Jeff French
  • Publisher SAGE Publications Ltd; 1 edition (October 28, 2011)
  • Pages 280
  • Formats mbr rtf doc txt
  • Category Business
  • Subcategory Marketing and Sales
  • Size ePub 1382 kb
  • Size Fb2 1859 kb
  • Rating: 4.1
  • Votes: 443

Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.

 


Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Rowena Merritt, Jeff French, Lucy Reynolds.

Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time.

by Jeff French (Author), Rowena Merritt (Author), Lucy Reynolds (Author) & 0 more. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes. See all Product description.

Discover new books on Goodreads. See if your friends have read any of Rowena Merritt's books. Rowena Merritt’s Followers. None yet. Rowena Merritt. Rowena Merritt’s books. Social Marketing Casebook by. Jeff French, Rowena Merritt.

This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in. .Additional Product Features. Place of Publication.

This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

Social marketing casebook. Book · January 2011 with 70 Reads. Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. How we measure 'reads'.

Social Marketing Casebook French Jeff Sage Publications 9780857025449 : Brings together for the first time a dedicated collection of social marketing case . Social Marketing Casebook, French Jeff. Варианты приобретения.

Social Marketing Casebook French Jeff Sage Publications 9780857025449 : Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around th.

Social marketing is the application of commercial marketing tools and . Jeff French, Clive Blair-Stevens, Dominic McVey, and Rowena Merritt.

Social marketing is the application of commercial marketing tools and principles to the design, implementation, and evaluation of health and social behaviour-change programmes. It focuses on target groups within the population, tailoring campaigns and awareness with the aim of achieving specific behavioural goals relevant to the public good. The book includes case examples to allow the reader to understand some of the benefits and challenges of this approach, and provides a step-by-step guide to developing, implementing, and evaluating social marketing. Jeff French, Clive Blair-Stevens, Dominic McVey, Rowena Merritt.

Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with the aim of achieving specific behavioural goals relevant to the public good. The book includes case examples to allow the reader to understand some of the benefits and challenges of this approach, and provides a step by step guide to developing, implementing and evaluating social marketing.

by Rowena Merritt, Lucy Reynolds, Jeff French. Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time

by Rowena Merritt, Lucy Reynolds, Jeff French. This book's format is not supported currently, please contact the publisher.

Save up to 80% by choosing the eTextbook option for ISBN: 9781446291986, 1446291987. The print version of this textbook is ISBN: 9780857025449, 0857025449. Social Marketing Casebook. By: Jeff French; Rowena Merritt; Lucy Reynolds. Publisher: Sage Publications Ltd (UK). Print ISBN: 9780857025449, 0857025449.